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Senior Social Media Strategist - North America

 

The Social Element is not your typical social media agency. We are a global team of geeky pioneers, using our social media superpowers to help our clients connect with their audience in the most powerful way.

 

Founded over 17 years ago by Tamara Littleton, our heritage was in providing community management and moderation for global brands. Since then, the agency has diversified to become a full-service social media agency, offering creative, insights & research, paid media, tech solutions and strategy for clients across the globe.

 

We pride ourselves on being independent, women-owned and women-led, and being a champion of diversity and change within the industry.

 

We have a fantastic opportunity for a Senior Social Media Strategist to join our Communications Strategy service line in North America.  This role will support with the pitching and delivery of strategic work in key social media areas (community management strategy, customer care strategy, influencer strategy and crisis strategy) providing the strategic direction to extend our clients’ brand experience onto social media.

 

Department Overview:-

The Strategy department exists to optimise our clients’ social media usage and prove the value social media can bring to their business.

 

To achieve this, we are bringing together different disciplines of strategy into one market-leading department. By specialising in three key service lines – consultancy services, creative strategy and communications strategy – we can ensure we are at the forefront of social media strategy and be the strategic partner our clients need.

 

The Strategy department has already grown significantly in a short space of time, and so we are looking to recruit specialists who will expand these service lines globally – to seize current opportunities, identify new areas of growth, build a team around them, and take the department to new heights.

 

Role Context:

Communications Strategy is a newly defined service line within the strategy department, and will be spearheaded by the Strategy Director - Communications, based in the UK. This role serves to support the Strategy Director - Communications by extending the service line into the North American market, helping cement our position as the go-to agency for social communications strategy and unlocking further strategic opportunity from our clients.

The types of strategy that this role would focus on would include:

  • Community management/engagement strategy – Develop strategies to ensure brands communicate with social media communities effectively, playbooks that support teams to implement the strategic direction, and measurement plans that ensures community engagement proves the value it brings to businesses.

  • Customer care strategy - Develop strategies that extend the brand experience to customers on social and deal with enquiries efficiently.

  • Influencer strategy – Identify relevant influencers for brands, particularly nano-influencers, and build implementation-led strategies that ensures influencer activity ladders into wider business objectives

  • Crisis strategy – Ensure brands are equipped to deal with potential social media crises by developing playbooks to support them during crisis management.

 

Key Responsibilities

  • Be the voice of communications strategy in North America, assisting the Strategy Director - Communications, in unlocking opportunities and delivering client work

  • Help clients meaningfully connect with their communities by identifying key insights and developing subsequent strategies 

  • Partner with client services and new business teams to proactively identify opportunities with existing clients, spot opportunities elsewhere, and support/lead new business pitches to secure further work

  • Become the trusted partner for clients looking for communications strategy, delivering communications strategies that optimise activity and prove the value to their wider business

  • Assemble strategic insights into presentation materials for mid and senior level clients

  • Conduct client workshops for current and potential clients across North America.

  • Scope our strategic projects effectively, providing an understanding of the number of hours required for strategic deliverables.

  • Flexibility in strategic approach, covering the following core competencies:

    • Community management/engagement strategy

    • Customer care strategy

    • Influencer strategy

    • Crisis strategy

    • Optional - social media auditing/analysis, creative/content strategy, audience refinement, channel strategy

  • Work with the Insights & Research team to add a strategic layer onto reports and data analysis, helping prove the value of communications to the wider business

  • Work with the community engagement team to ensure strategies are implementable, unearth additional insights, and optimize where required.

  • Demonstrate what ‘good’ looks like in communications strategy, ensuring we are ahead of the latest trends and best practice case studies

 

Skills and personal qualities 

  • A curious, proactive approach with a can-do attitude

  • A keen interest in social media and digital technology

  • A team oriented professional, with the ability to work independently and motivate self

  • Excellent strategic thinking and analytical skills

  • Excellent presentation and communication skills - must be competent in Powerpoint and able to confidently lead workshops

  • Excellent research and reporting analysis skills

  • Ability to display sound logical judgement and make quick decisions as necessary

  • A confident and driven individual, who can speak with authority and energy

  • Good organisational and time management skills and ability to juggle several tasks at once

  • Excellent interpersonal skills, and the ability to effectively communicate information and ideas in written and verbal format, to inform and provide clarity

 

Experience 

  • Strong track record in a communications-based role, i.e. community management, crisis management, influencer management, PR.

  • Proven track record of strategic experience, i.e. experience as a Strategist/Planner.

  • Proven experience in a social media agency is a must

  • Experience working for global clients

  • Strong experience working alongside new business teams in pitches, and a proven record of helping unlock additional revenue from clients via strategic opportunities

  • Up-to-date and current knowledge of social networks, social tools and social media trends

  • Solid experience with quantitative and qualitative performance metrics and insights


 

 As a team, we are collaborative, entrepreneurial and knowledge-hungry. We also offer the ability for remote-working, to ensure we recruit and retain the best talent across the globe.

 

The Social Element values 

Work according to the company values

  • Do it Well

  • Be One Team

  • Do the Right Thing

  • Keep Pioneering

  • Make Them Smile

HOW TO APPLY

If all this sounds like you, simply upload your resume and a cover letter (or a link to your cover letter video if you prefer).

 

 

 

 

The Social Element is a global social media management agency delivering high-quality, multi-lingual social media management, customer care, social listening, insight, and consultancy. It also offers crisis management training and simulations via its partner brand, Polpeo.

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