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Strategy Director - Communications - UK


The Social Element is not your typical social media agency. We are a global team of geeky pioneers, using our social media superpowers to help our clients connect with their audience in the most powerful way.


Founded over 17 years ago by Tamara Littleton, our heritage was in providing community management and moderation for global brands. Since then, the agency has diversified to become a full-service social media agency, offering creative, insights & research, paid media, tech solutions and strategy for clients across the globe.


We pride ourselves on being independent, women-owned and women-led, and being a champion of diversity and change within the industry.


We have a fantastic opportunity for a Strategy Director to build, lead and grow a new service line within the strategy department. This global role will spearhead the Communications Strategy service line - ensuring our strategic work in key social media areas (community management strategy, customer care strategy, influencer strategy and crisis strategy) unlocks additional revenue for the agency, and value for our clients.


Department Overview:

The Strategy department exists to optimise our clients’ social media usage and prove the value social media can bring to their business.


To achieve this, we are bringing together different disciplines of strategy into one market-leading department. By specialising in three key service lines – consultancy services, creative strategy and communications strategy – we can ensure we are at the forefront of social media strategy and be the strategic partner our clients need.


The Strategy department has already grown significantly in a short space of time, and so we are looking to recruit specialists who will expand these service lines globally – to seize current opportunities, identify new areas of growth, build a team around them, and take the department to new heights.


Role Context:

The Strategy Director – Communications, is a new role in a new service line. The focus of this role is to build the Communications Strategy service line in EMEA and North America by cementing our position as the go-to agency for social communications strategy and unlocking further strategic opportunity from our clients.


The types of strategy that this role would focus on would include:

  • Community management/engagement strategy – Develop strategies to ensure brands communicate with social media communities effectively, playbooks that support teams to implement the strategic direction, and measurement plans that ensures community engagement proves the value it brings to businesses.

  • Customer care strategy - Develop strategies that extend the brand experience to customers on social and deal with enquiries efficiently.

  • Influencer strategy – Identify relevant influencers for brands, particularly nano-influencers, and build implementation-led strategies that ensures influencer activity ladders into wider business objectives

  • Crisis strategy – Ensure brands are equipped to deal with potential social media crises by developing playbooks to support them during crisis management.


Key Accountabilities:

The key benchmarks of success for this role would include:

●  Revenue growth of service line in EMEA and North America markets

●  Quality control of client-facing work

●  Raise the awareness of the service line, department, and agency across the industry

●  Wider agency upskilling and training



Key Responsibilities

  • Service Line Planning & Growth

    • Develop a clear vision and roadmap for the service line, outlining key areas of growth, using an understanding of the current marketplace and opportunities with current clients

    • Productise the service line to aid sell-in to clients, and open up further revenue opportunities

    • Partner with client services and new business teams to proactively identify opportunities with existing clients, spot opportunities elsewhere, and lead new business pitches to secure further work


  • Service Line Leadership

    • Become the trusted partner for clients looking for communications strategy, ensuring everything we do helps optimise activity and prove the value to their wider business

    • Develop strategic solutions for clients, leading the development of proposals, and scoping strategic costs for delivery

    • Lead the service line by demonstrating what ‘good’ looks like, ensuring we are ahead of the latest trends and best practice case studies

    • Upskill the wider agency in communications strategy, ensuring client-facing teams have a strong understanding of the service line and products

    • Demonstrate thought-leadership in the sector and work collaboratively with the Marketing teams to help increase awareness of the service line and build your own profile in the industry.

    • Lead, support and develop the Senior Social Media Strategist (NA)


  • Service Line Admin

    • Keep track of service line finances, regularly reporting on financial progress to Global Strategy Director

    • Develop resourcing plans, including hiring and line management of Senior Strategists, as well as sourcing of freelancers to support with workloads as needed

    • Oversee delivery and quality control of client-facing work, ensuring it meets best practice


Note – as this is a new role, within a new service line, the role requires a reasonable amount of ‘hands-on’ work, until further Strategists are recruited. The successful candidate must therefore be able to juggle the commitments of leading the service line along with day-to-day client commitments and work.


Skills & Experience


  • An entrepreneurial background/spirit, with the ability to identify commercial opportunities that unlock departmental growth

  • A team-oriented professional, with the ability to work independently and motivate self

  • Excellent presentation and communication skills - must be competent in Powerpoint, able to lead workshops, and effectively communicate information and ideas with gravitas

  • Strong track record in a communications-based role, i.e. community management, crisis management, influencer management, PR.

  • Proven track record of strategic experience, i.e. significant experience in a Strategy Director/Planning Director role,

  • Experience in building/leading departments and line management within agency or brand environments

  • Proven experience in a social media agency is a must

  • Experience working for global clients

  • Strong experience working alongside new business teams in pitches, and a proven record of helping unlock additional revenue from clients via strategic opportunities

  • Up-to-date and current knowledge of social networks, social tools and social media trends

  • Solid experience with quantitative and qualitative performance metrics and insights

  • Excellent multi-tasking and prioritisation skills


As a team, we are collaborative, entrepreneurial and knowledge-hungry. We also offer the ability for remote-working, to ensure we recruit and retain the best talent across the globe.


The Social Element values 

Work according to the company values

  • Do it Well

  • Be One Team

  • Do the Right Thing

  • Keep Pioneering

  • Make Them Smile


If all this sounds like you, simply upload your CV and a cover letter (or a link to your cover letter video if you prefer).

The Social Element is a global social media management agency delivering high-quality, multi-lingual social media management, customer care, social listening, insight, and consultancy. It also offers crisis management training and simulations via its partner brand, Polpeo.

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